The Cycling Embassy of Denmark involved in exporting cycling culture at the 2016 Olympics in Rio de Janeiro

| March 8, 2016

Pavillon Ipanema 2016 dag fra sidenAt this year’s Olympic Games the nation of Denmark will be represented not only by their athletes but also by a 300 square meter pavilion, designed by the Danish Henning Larsen Architects. As the only pavilion at the Olympic Games, the Danish pavilion will be located on the iconic Ipanema Beach.

The pavilion aims especially at promoting the Danish sense of community through focusing on 7 points:

  1. Live together – Urban planning and architecture arranging humans at its centre.
  2. Design together – Design made available to everyone.
  3. Commute together – The bicycle as a symbol of Denmark.
  4. Recycle together – Danes spearheading upcycling and recycling.
  5. Eat together – Food culture, Danish culture and ‘cosiness’.
  6. Play together – Co-creation, play, and learning (music, theatre, art).
  7. Innovate together – Denmark as an innovative country in the areas of health and green technologies.

This is a great opportunity to show the unique Danish cycling culture and two members of the Cycling Embassy of Denmark, Cycling Without Age and the Danish Cyclists’ Federation, have so far been involved in the preparation of the content of the pavilion. It is estimated over 250.000 individuals will visit the Danish pavilion during the games, which provides a unique opportunity for Danish cycling culture to be broadcasted to a major international audience. The pavilion will be named Heart of Denmark – or in Portuguese, Coração da Dinamarca.


Category: Danish Cycling Know How, Events with the Participation of the Cycling Embassy, Tourism and Leisure

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