The idea behind the bicycle strategy is to encourage more people to cycle. By giving new ideas to municipalities and other actors who would like to take part in the green transition and who wish to invest in cycling – making it easier for more people to cycle on an everyday basis.
According to the lifestyle magazine Monocle, Copenhagen is the world’s most liveable city. It is the second time the Danish capital wins the title, the last time being in 2008. Then and now, bicycles play an essential role for Copenhagen’s high level of life quality for the city’s residents and visitors.
Communicating the benefits of cycling Aros Kommunikation is a communication agency with 10 employees. We provide private businesses and public institutions with strategic and integrated communication solutions, including advertising, public relations, campaigns, websites, graphic identities, and much more.
Danish Cycling Culture For Urban Sustainability Dreams on Wheels is a conceptual exhibit promoting urban cycling as a personal transportation alternative. It provides an overview of best practice from Denmark concerning cultural planning, innovative industrial design, and city planning.
The first biking lanes have seen the light of day in Manhattan with the result that the people of New York have started to ride bikes. Because of that, the Cycling Embassy of Denmark decided to award Mayor Bloomberg of New York City.