The idea behind the bicycle strategy is to encourage more people to cycle. By giving new ideas to municipalities and other actors who would like to take part in the green transition and who wish to invest in cycling – making it easier for more people to cycle on an everyday basis.
At this year’s CIVITAS Forum Conference the Danish project CykelScore (BikeScore) was awarded with a runner up prize in the category “Technical Innovation”.
It can be hard to determine the exact effect of cycle campaigns, but the tendency in the Danish bicycle culture is clear: In cities that make a systematic effort at promoting cycling, more and more people choose to cycle. There is no doubt that cycle campaigns play a part in this success. This catalogue gives an overview of 14 concrete campaigns, their goals, how they worked in practice, and their results.
Text; Cycling for a good cause Cycling as a sport has grown increasingly popular in Denmark over the last years, as more and more people jump in the saddle for the sake of exercise. But many people don’t just cycle to get the exercise; they also do it for a range of good causes. Photos; […]
Odense is Denmark’s third largest city with 185 000 inhabitants. During the time of 1999 and 2002 it was the official National Cycle City of Denmark. In these four years the Ministry of Transport and the National Road Directorate financed engineering and infrastructural measures combined with publicity or motivational campaign and practical offers to promote active modes of transport.
A new promotion film from the City of Odense – Cycle City Odense. In Odense our vision is to generate more trips made by bike. Therefore, we presently run a branding campaign. The message is quite simple and we hope that this campaign, combined with the many cycle initiatives and improvements carried out, will create […]