Tag: campaigns

School Pupils as Ambassadors of Cycling

School Pupils as Ambassadors of Cycling

| September 22, 2015

With the participation of pupils this project is striving to improve the conditions for cyclists in their daily commute to school. With a strong focus on participatory democracy, the school has derived a comprehensive plan to make the young ones feel safer when biking to school.

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Danish Cyclists’ Federation

Danish Cyclists’ Federation

| June 2, 2015

Pleasure, safety, and mobility. For more than a century, Danish Cyclists’ Federation has been the voice of people using the bicycle in their everyday lives. At present, we function as the interface between all relevant players in the field of cycling.

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How do we get more people cycling?

How do we get more people cycling?

| March 19, 2013

Several surveys have shown that people who bike on a daily basis are not only in better physical shape than people who don’t, they are also in better mental shape. But some find it difficult to incorporate the daily exercise into an already tight schedule. Thus, cycling to and from place of work or education is an easy way to incorporate physical activity as an everyday routine in an otherwise busy week. Cycling is not only good for the individual, but also for the environment, for society in the shape of lower health costs, and for companies in the shape of fewer sick days among their employees, which again increases productivity.

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1000 Yellow Cyclists

1000 Yellow Cyclists

| December 4, 2012

In the spring of 2012, the City of Fredericia tested a new concept: a GPS-based bicycle relay race also known as ‘Cykelstafetten’. The experiences show potential for further development of the campaign.

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Cycle Score: using RFID tags to reward cyclists

Cycle Score: using RFID tags to reward cyclists

| February 21, 2012

Fredericia Cycle City has developed a brand new concept, a reward system based on the use of Radio frequency identification (RFID) tags on bikes to electronically record every time a bicycle arrives at work or at school.

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Cycle Campaigns in Denmark

Cycle Campaigns in Denmark

| December 10, 2011

It can be hard to determine the exact effect of cycle campaigns, but the tendency in the Danish bicycle culture is clear: In cities that make a systematic effort at promoting cycling, more and more people choose to cycle. There is no doubt that cycle campaigns play a part in this success. This catalogue gives an overview of 14 concrete campaigns, their goals, how they worked in practice, and their results.

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