Focus on cycling is a new publication, communicating guidelines for the road projects in the city of Copenhagen. The purpose is to contribute to road projects in Copenhagen being designed so that bicycle traffic is considered as optimal as possible.
It can be hard to determine the exact effect of cycle campaigns, but the tendency in the Danish bicycle culture is clear: In cities that make a systematic effort at promoting cycling, more and more people choose to cycle. There is no doubt that cycle campaigns play a part in this success. This catalogue gives an overview of 14 concrete campaigns, their goals, how they worked in practice, and their results.
The Danish Bike to Work campaign organized by Danish Cyclists’ Federation has been analyzed by the consulting group, COWI.
A presentation of a practical approach to children and cycling from Velo-city 2007
Communicating the benefits of cycling Aros Kommunikation is a communication agency with 10 employees. We provide private businesses and public institutions with strategic and integrated communication solutions, including advertising, public relations, campaigns, websites, graphic identities, and much more. Aros Kommunikation has great knowledge in branding cities as attractive cycling areas and in generating attention to the […]