Tag: campaigns

How do we get more people cycling?

How do we get more people cycling?

| March 19, 2013

Several surveys have shown that people who bike on a daily basis are not only in better physical shape than people who don’t, they are also in better mental shape. But some find it difficult to incorporate the daily exercise into an already tight schedule. Thus, cycling to and from place of work or education is an easy way to incorporate physical activity as an everyday routine in an otherwise busy week. Cycling is not only good for the individual, but also for the environment, for society in the shape of lower health costs, and for companies in the shape of fewer sick days among their employees, which again increases productivity.

Continue Reading

1000 Yellow Cyclists

1000 Yellow Cyclists

| December 4, 2012

In the spring of 2012, the City of Fredericia tested a new concept: a GPS-based bicycle relay race also known as ‘Cykelstafetten’. The experiences show potential for further development of the campaign.

Continue Reading

Cycle Score: using RFID tags to reward cyclists

Cycle Score: using RFID tags to reward cyclists

| February 21, 2012

Fredericia Cycle City has developed a brand new concept, a reward system based on the use of Radio frequency identification (RFID) tags on bikes to electronically record every time a bicycle arrives at work or at school.

Continue Reading

Cycle Campaigns in Denmark

Cycle Campaigns in Denmark

| December 10, 2011

It can be hard to determine the exact effect of cycle campaigns, but the tendency in the Danish bicycle culture is clear: In cities that make a systematic effort at promoting cycling, more and more people choose to cycle. There is no doubt that cycle campaigns play a part in this success. This catalogue gives an overview of 14 concrete campaigns, their goals, how they worked in practice, and their results.

Continue Reading

Collection of Cycle Concepts 2012 Danish version

Collection of Cycle Concepts 2012 Danish version

| December 7, 2011

In  2000, the Danish Road Directorate published a collection of cycle concepts. Today, a new updated version is ready – made by members of the Cycling Embassy of Denmark.

Continue Reading

Danish society profits DKK 43 million on Bike to Work

Danish society profits DKK 43 million on Bike to Work

| November 24, 2011

The Danish Bike to Work campaign organized by Danish Cyclists’ Federation has been analyzed by the consulting group, COWI.

Continue Reading

Campaign helps kids remember the lights

Campaign helps kids remember the lights

| December 13, 2010

Counts of bike lights in Denmark show that the number of cyclists with lights on has increased over the last five years. However, one in six still cycle without lights and is thus a danger to themselves and to others. The Danish Cyclists’ Federation is trying to rectify this tendency through the light and reflector campaign “LYS PÅ – med Ludvig” (LIGHTS ON – with Ludvig).

Continue Reading

How to: create safety for cyclists in Denmark

How to: create safety for cyclists in Denmark

| November 15, 2010

Motorists’ and cyclists’ awareness of each other is central to traffic safety, and this awareness grows the more cyclists are on the road network – it is a positive spiral.

Continue Reading

Cycling and leisure time

Cycling and leisure time

| November 15, 2010

Combining bicycle-related events with already existing events is a great way to promote leisure-time cycling. Follow the example of Odense.

Continue Reading

The Bicycle Butler – from scolding fingers to oil and a smile

The Bicycle Butler – from scolding fingers to oil and a smile

| November 3, 2010

With its new approach to parking problems, the City of Copenhagen attempts to create behavioural change by offering cyclists an extra service.

Continue Reading

A record number of children are biking

A record number of children are biking

| September 16, 2010

Today – September 6th – more than 140.000 schoolchildren are biking to school

Continue Reading

Childrens bicycle workshop in London

Childrens bicycle workshop in London

| September 10, 2010

Danish cycling games at London Sky Ride

Continue Reading

Spread good bike karma!

Spread good bike karma!

| September 1, 2010

Local branches of the Municipality of Copenhagen and Danish Cyclists’ Federation have started a campaign that targets the cyclists in the centre of Copenhagen.

Continue Reading

Bike Butler

Bike Butler

| August 26, 2010

Since April, the Municipality of Copenhagen has lubricated bicycle chains and inflated bicycle wheels on bicycles parked illegal

Continue Reading

Establishing a culture of cycling in the childhood

Establishing a culture of cycling in the childhood

A presentation of a practical approach to children and cycling from Velo-city 2007

Continue Reading

Grand Cycling Day

Grand Cycling Day

Sunday, June 13th, is “Grand Cycling Day” in Denmark

Continue Reading

Denmark is biking to work

Denmark is biking to work

About 110,000 Danes from all over the country participates in the month of May in the “Bike to Work”

Continue Reading

Electrify your bike in Odense

Electrify your bike in Odense

In Odense, the conventional bicycle is now being accompanied by the electric bike

Continue Reading

Municipality of Fredericia

Municipality of Fredericia

| March 12, 2010

Planning with Cyclists in Mind

Continue Reading

Aros Kommunikation

Aros Kommunikation

| March 12, 2010

Communicating the benefits of cycling Aros Kommunikation is a communication agency with 10 employees. We provide private businesses and public institutions with strategic and integrated communication solutions, including advertising, public relations, campaigns, websites, graphic identities, and much more. Aros Kommunikation has great knowledge in branding cities as attractive cycling areas and in generating attention to the […]

Continue Reading

SpainGerman