The idea behind the bicycle strategy is to encourage more people to cycle. By giving new ideas to municipalities and other actors who would like to take part in the green transition and who wish to invest in cycling – making it easier for more people to cycle on an everyday basis.
A new Danish study shows that cyclists and pedestrians contribute to roughly 50 % of the revenue in retailing in the large cities’ centers and roughly 25 % in the small and medium-sized cities. The bicycle is the preferred means of transportation in city centers, and cyclists visit more shops per trip than car drivers.
It can be hard to determine the exact effect of cycle campaigns, but the tendency in the Danish bicycle culture is clear: In cities that make a systematic effort at promoting cycling, more and more people choose to cycle. There is no doubt that cycle campaigns play a part in this success. This catalogue gives an overview of 14 concrete campaigns, their goals, how they worked in practice, and their results.
We meet him at the Skoedstrup exit outside of Aarhus in Denmark, just before twilight on a November day in 2010. Considering the high speed and the 9 km he has just cycled, he arrives in rather a relaxed mode, but this is quite characteristic for a fireball thrilled about his mission. We are talking about lighting of cycle paths with Pablo Celis, project manager for Aarhus Cycle City.