CED Member: pb Innovation

pb Innovation is both owned and managed by Peter Broløs Kristensen. The company is engaged in creating and promoting innovation within the bicycle industry.

It is the personal goal for Peter Broløs Kristensen to encourage the bicycling industry to focus more on developing solutions, which meets the demands of the average everyday cyclist to a higher extend. Thereby getting more on their bikes every day and not just for recreational purposes on the weekends.

Member of the Cycling Embassy of Denmark since 2017.