Promotion and Campaigns
By Troels Andersen, COWI A/S Until the late nineties all Danish cycle campaigns focused on the prevention of cycle accidents. The campaigns are mainly based on the initiative of the Road Safety Council, the Road Directorate and the municipalities in cooperation. Later on the major cities have started cycle promotion campaigns, sometimes in cooperation with [...]
Several surveys have shown that people who bike on a daily basis are not only in better physical shape than people who don’t, they are also in better mental shape. But some find it difficult to incorporate the daily exercise into an already tight schedule. Thus, cycling to and from place of work or education is an easy way to incorporate physical activity as an everyday routine in an otherwise busy week. Cycling is not only good for the individual, but also for the environment, for society in the shape of lower health costs, and for companies in the shape of fewer sick days among their employees, which again increases productivity.
Untersuchungen haben bewiesen, dass Personen, die täglich Fahrrad fahren, nicht bloß glauben, besser in Form zu sein, als jene, die nicht Rad fahren, sondern es tatsächlich auch sind . Doch im geschäftigen Alltag kann es schwierig sein, die Zeit für körperliche Aktivität zu finden. Mit dem Fahrrad zur Arbeit oder Schule zu fahren ist eine naheliegende Methode, körperliche Aktivität als feste Routine in den Alltag einzubauen.
It can be hard to determine the exact effect of cycle campaigns, but the tendency in the Danish bicycle culture is clear: In cities that make a systematic effort at promoting cycling, more and more people choose to cycle. There is no doubt that cycle campaigns play a part in this success. This catalogue gives an overview of 14 concrete campaigns, their goals, how they worked in practice, and their results.
In 2000, the Danish Road Directorate published a collection of cycle concepts. Today, a new updated version is ready – made by members of the Cycling Embassy of Denmark.
The Danish Bike to Work campaign organized by Danish Cyclists’ Federation has been analyzed by the consulting group, COWI.
Yesterday – 5 September 2011 – more than 150,000 schoolchildren entered the campaign “Bike to School” organized by Danish Cyclists’ Federation. The number of participants is record high!
Counts of bike lights in Denmark show that the number of cyclists with lights on has increased over the last five years. However, one in six still cycle without lights and is thus a danger to themselves and to others. The Danish Cyclists’ Federation is trying to rectify this tendency through the light and reflector campaign “LYS PÅ – med Ludvig” (LIGHTS ON – with Ludvig).
Motorists’ and cyclists’ awareness of each other is central to traffic safety, and this awareness grows the more cyclists are on the road network – it is a positive spiral.
Combining bicycle-related events with already existing events is a great way to promote leisure-time cycling. Follow the example of Odense.
With its new approach to parking problems, the City of Copenhagen attempts to create behavioural change by offering cyclists an extra service.
Today – September 6th – more than 140.000 schoolchildren are biking to school
When you use a bike as a child, chances are that you will also use a bike as a grown-up
In Odense, the conventional bicycle is now being accompanied by the electric bike
Until the late nineties, all Danish cycle campaigns focused on the prevention of cycle accidents
Bicycle infrastructure in Denmark
By Troels Andersen, COWI A/S The infrastructure is the basic for developing a cycle culture. Most major cities in Denmark do have rather fine facilities for cyclists, even though the cycle net still needs to be extended and improved. The major Danish cities do have like 300 – 500 kilometres of cycle paths each [...]
Bicycling Statistics in Denmark
By Troels Andersen, COWI A/S The bicycle share in Denmark is 19 % which is the second highest in Europe. After the war cycling dropped to half of the previous level, but since the 1970′ies cycling has increased in mainly the major cities. The bigger a city is the higher share cycling has of [...]
By Erik Bølling-Ladegaard, The Danish Cyclist Federation and Pablo Celis, Celis Counsult Cycling as a means of transport is on the increase in many towns and cities around the world, and further growth in the number of cyclists is expected in the coming years. At the same time, a lot is being done at many [...]
Collection of Cycle Concepts 2012
The first edition of Collection of Cycle Concepts was published in 2000 and enjoyed a wide circulation among everyone interested in bicycle traffic. The simultaneous publication of the English version spread the Danish bicycle traffic experience to many parts of the world. The second edition, Collection of Cycle Concepts 2012, updates the field, featuring new [...]
Good, Better, Best – The City of Copenhagen’s Bicycle Strategy 2011-2025
In Copenhagen’s new bicycle strategy you can read about the new initiatives and plans, which lay down guidelines for the longterm and overriding priorities within the bicycle area.
It can be hard to determine the exact effect of cycle campaigns, but the tendency in the Danish bicycle culture is clear: In cities that make a systematic effort at promoting cycling, more and more people choose to cycle. There is no doubt that cycle campaigns play a part in this success. This catalogue gives an overview of 14 concrete campaigns, their goals, how they worked in practice, and their results.
Follow The Cycling Embassy Of Denmark