Record breaking Danish startup brings affordable e-bikes to the masses

| December 14, 2016

The Danish e-bike company, MATE (member of the Cycling Embassy of Denmark (CED)) has broken all previous Danish records by rising over $4 million in a crowdfunding campaign on Indiegogo. MATE has produced an electric bicycle designed to get more people riding bikes worldwide, in a fun, convenient, and cool way.  

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The siblings, Julie Kronstrøm Carton and Christian Adel Michael, have created a somewhat fairytale-like Danish startup. MATE seems to have found a winning formula by creating an affordable quality e-bike. Their ambitious mission is:

“to make the best and coolest all-around bike for any journey, any rider, any situation.”

It all started with Julie and Christian realizing that not all cities are as cycle friendly as Copenhagen. Despite all the positive aspects of cycling, there are still barriers hindering people from using their bicycle as the primary mode of transport. According to MATE, cycling combines:

“the best of all worlds: freedom, flexibility, fitness & fun, and is good for the environment.”

According to Julie and Christian bicycling should not just be a hobby but a way of life. The MATE e-bike combines speed, flexibility, freedom and a feeling of doing the right thing for yourself and for the environment.

“It’s about giving the rider the choice. You can use the motor when you need it and pedal when you don’t. We wanted to make a bike, which is great for both inner city living and suburban areas”, says Christian.

However, perhaps most revolutionary, MATE is affordable. Recognizing that price is often a barrier for buying an e-bike, the MATE bike is an affordable alternative. According to Julie, the existing e-Bikes are expensive and the cheaper ones often have “granny” and unhandy look, with a battery placed on the luggage rack.

The final retail price is not set yet.

“We want to keep Mate affordable and are looking for ways to keep the prices low” – says Christian. Mate is still available on Indiegogo for the stunning from 699 to USD 849, but prices are expected to go up after Christmas.

Given the overwhelming response to the crowdfunding campaign, the future of MATE looks bright. Although it might take a little while before the MATE e-Bikes fills the city scape. First, the bike needs to be put into production, so that all the costumers that have already bought the MATE through Indiegogo gets their very own. Currently MATE bikes are sold in 80 different countries.

To sum up, Mate states:

“The goal is to upscale the production to the rest of the world and together with our great community of supporters, start to promote cycling culture and establish MATE as a well known bike in the world of cycling”.

Want to learn more about MATE – go to www.mate.bike.

Want to learn more about the Indiegogo campaign or buy a MAKE bike – see here.

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Category: Commuting, Cycling, Cycling Embassy of Denmark, Danish cycling culture, Danish Cycling Know How, e-bike, International, MATE Bike, Smart transport, Sustainable transport, Uncategorized

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