New campaign to avoid chaos at Danish bus stops

| August 18, 2014

Arriva kampgane

Arriva Denmark, the Danish Cyclists’ Federation and the Transport Companies has teamed up in a new campaign. The purpose of the campaign is to raise the awareness on how to move safely around the busstops – as a bus passenger as well as a cyclist.

Chaos often arises at the bus stops, when the bike path running along is suddenly filled with bus passengers. Therefore, Arriva Denmark, The Danish Cyclists’ Federation and The Transport Companies has teamed up on a joint campaign for cyclists and bus passengers.

Information campaign for three weeks
The campaign, which is named ‘Two sides of the same coin’, will take place from August 4th to August 24th. Arriva busses all over Denmark will have info screens showing animations that explains how to move safely around the bus stop.

“We want to give our passengers a safe and pleasant journey, and part of the journey is to get safely to and from the bus. This is why we are doing this campaign. The information given in the campaign is aimed towards passengers as well as cyclists, and we advise everyone to pay extra attention when moving around a bus stop,” says campaign manager Anders Lukowski from Arriva Denmark.

Besides the information from the info screens, stickers reminding passengers to look out for cyclists when they get off the bus, will be placed in all mid and rear doors.

“Many cyclists and bus passengers do not know how to move around at stops – and others are simply too inattentive. The campaign “Two sides of the same coin” is a great opportunity to raise awareness of the rules and emphasize the importance of showing mutual respect – and not the least, attention – so we can avoid dangerous and unnecessary irritation between bus passengers and cyclists. There must be room for all of us in the traffic”, says Klaus Bondam, CEO of the Danish Cyclists’ Federation.

Support from the Police

When the bus stop at the bus stop, there are two different rules, depending on how the stop is designed. If the bus stops directly next to the bike path, cyclists must give way to bus passengers. Conversely, passengers must wait for the cyclists if they are on a special rock and have to cross the bike path to get over on the sidewalk. This differentiation of the bus stops, emphasizes how important it is that everyone knows the rules and show respect.

“The inattention and lack of knowledge about the rules are prevalent amongst bus passengers as well as cyclists. This can lead to dangerous situations and at worst clashes. Therefore, we naturally support the campaign launched by Arriva Denmark, The Danish Cyclists’ Federation and the Transport Companies, says Head of the Traffic Department Jens Jespersen of Copenhagen Police.

In relation to the campaign, Arriva did a survey between its drivers in Copenhagen, Odense, Aarhus, Aalborg and Esbjerg. 88 percent of the drivers stated that they had almost witnessed a passenger being hit by a cyclist. 40 percent had experienced a passenger actually being hit.

Category: Campaigns, Safety

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