For two years, Randers Cycle City has collaborated with 18 active bicycle ambassadors who work to get more people to jump on bikes in Randers. The bicycle ambassadors are local town councillors, directors, representatives from cultural organisations, athletes, and activists that feel passionately about cycling.
Many commuters that work in Aarhus, the second-largest city in Denmark, live in the surrounding municipalities and thus have a long drive ahead of them before they get to work. So, the City of Aarhus has come up with a new project that invites commuters to exchange the last part of the drive with a refreshing bike ride.
Like many other Danish cities, Fredericia wants more people to jump on a bike. Their goal is to reach a 25% modal share, but this requires new and more-effective measures. So, in the spring of 2012, the City of Fredericia tested a new concept: a GPS-based bicycle relay race also known as ‘Cykelstafetten’. The experiences show potential for further development of the campaign.
Photo: Danish Cyclists’ Federation/Andreas Hammershøj.
Elisabeth Frederiksen, 52, bikes 27 kilometres per day and is an unflinching cyclist who sticks to the cycle tracks almost all year round. When asked why she does not let the cold winter months stop her from taking her daily bike ride, she answers, ‘Because I cannot do without it.’