- 4 Reasons Retailers Don’t Need Free Parking to Thrive – Jobs & Economy – The Atlantic Cities
A major rationale for the supply of parking spaces in city shopping centers is that customers won’t come without them. The anecdotal argument makes sense — retailers believe that most consumers arrive by car and believe free or cheap parking plays a major role in choosing a destination — but the actual evidence is scant at best. A new review of commercial centers in Greater London, released late last month (via David King), concludes that retailers vastly overestimate the role free parking plays in their success.
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