Until the late nineties, all Danish cycle campaigns focused on the prevention of cycle accidents. The campaigns were mainly based on the joint initiative of the Road Safety Council, the Road Directorate and the municipalities.
Focusing on Health
Later on, the major cities have started cycle promotion campaigns, sometimes in cooperation with the Danish Cyclists’ Federation. These campaigns are focusing on improving health by attracting more cyclists, and thereby improving the local environment.
“Bike to Work” Campaign
One of the most well-known campaigns ‘Bike to Work’ – with the purpose of encouraging more people to use their bike for commuting and everyday transportation – covers the whole country and has been a yearly event since 1997 with more than 100,000 participants each year.
Odense – First to Focus on Cycling
Odense is one of the leading cycle cities. The National Cycle City Project increased cycling by 20 % and cycle events and campaigns covered half of the total budget of the project – an example of how campaigns really can boost physicals improvements. Cities like Copenhagen and Aarhus have budgets for a number of upcoming cycle campaigns, and others will follow.